Introducing Our New Corporate Identity

AS Hanging Systems Logo - new corporate identityWe’re very excited to announce that AS Hanging Systems has a new corporate identity. A few months ago, we updated our company history. As you can see, we’re continuously moving forward and proud to share this progress with you.

“The last time we refreshed the look and feel of our branding was in 2007. We found our presence no longer communicated the same leading edge design that our recent product introductions deliver. Our identity was showing its age”, said Walter Moncade, President of AS Hanging Systems. “Our products are targeted toward very specific and very demanding markets including architecture and interior design, trade show and museum displays, corporate branding displays and signage markets, among others. Visually sophisticated decision makers drive these markets. They need to feel comfortable that their suppliers understand the world in which they live and its attention to details. We expect our new logo and branding will allow us greater access and credibility within these markets.”

To achieve successful branding changes, we employed the services of an outside advertising agency, Truth and Advertising.

“Questioning a brand’s identity is difficult and not something that those close to the company can typically accomplish without outside council”, said Dave Veilleux, Vice President of AS Hanging Systems. “For that reason, we searched near and far for a firm that could guide us through the process and push us to answer the difficult questions that must be part of such an exercise. We partnered with an advertising firm that is 3,000 miles away, in California. The firm, Truth and Advertising asked us the difficult questions, and we are glad they did. They also do work for Samsung, Bosch Appliance and many other well-known brands. We were in good hands.”

“We’re honored to be working with AS Hanging Systems,” said Joe Duffy, Truth and Advertising’s Executive Creative Director. “It’s always gratifying when you can partner with the premier brand in a category, and AS Hanging Systems has been the clear leader for some time now. The re-branding was a rewarding process, and now we’re looking forward to helping them expand their position in the many verticals in which they do business.”

As we continue to grow our product line, our services, and penetrate new markets, we hope you’ll join us on our journey. We ask that you become a regular visitor of our blog, and to stay connected and receive our updates regularly, you can subscribe to our RRS Feed and/or follow us on Facebook, Twitter, or Linkedin.

If you have questions or would like to learn more about how our products can be beneficial in your project, please contact our Customer Support at, or give us a call at 866 935-6949 (toll free) or at our local number 450 619-7999.

When you hang with AS Hanging Systems, you Hang with the Best®

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